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What is Search Engine Optimisation?
I know you may have heard or read a lot about Black Hat SEO. Let us just take a close look at the above topic on black hat search engine optimisation. Now what is Search Engine Optimization all about? Search Engine Optimization is aimed at increasing a certain websites ranking and visibility on the major engines like google, yahoo, bing etc. This is needed to effectively increase and generate more traffic to any website. Search Engine Optimization follows certain rule to ensure that it is using the right practices to ensure success in increasing website ranking.
What is Black Hat SEO?
For foremost search engines like Google, it naturally would want to present its searchers with relevant results based on what the searcher is looking for based on typed of keywords and phrases. Unfortunately, there are some individuals who tries to beat/spane the search engine system, and use unethical methods for search engine optimization, this is known as the Black Hat SEO. To gain better understanding of Black Hat SEO and what it entails, here are the most common tricks of the trade:
Below are common tricks of Black Hat SEO.
Use of Hidden Texts. Many SEOers use texts that are not seen by the visitor or user, but can be crawled by search engine robots or spiders. One of the most common way of doing this is hiding the texts by making the font color similar with the background. Search engines are now able to spot this, and one can be penalized for using such underhanded method.
Cloaking
Cloaking involves delivering a unique set of content for search engine, which is entirely different from what visitors would read.
Keyword Stuffing
This involves jamming the content with keywords, thereby faking the search engines as to the relevance of the content.
Link Farms
This involves putting a number of links into a website which are in truth irrelevant. Since link farms are basically linked together, this will in now way boost the popularity of a website.
All these are bad Black Hat SEO that you need to avoid if you want to excel in the world of SEO
